CRP advised American Home Partners, a specialty finance company, in raising $5 million of equity, $5 million of subordinated debt and $24 million of senior secured debt. American Home’s program enabled first time home buyers who could not afford a down payment to act as their own general contractor, and they also provided the necessary financing for them to own their first home. This unique strategy was a compelling story, but one that required a clear, well thought out articulation of the company’s value proposition to successfully market and close this unique one of a kind specialty finance transaction.